Thinking about buying or operating a short-term rental within walking distance of Lambeau Field? You are not alone. Demand can surge on game weekends and big events, but Ashwaubenon’s local rules shape how you can legally run the property and what kind of returns to expect. In this guide, you will learn the key regulations, taxes, demand patterns, and a simple plan to model performance the right way. Let’s dive in.

What makes Ashwaubenon unique

The 6-night minimum and 180-day cap

Ashwaubenon’s municipal code sets two big guardrails for most single-family and two-family short-term rentals. Licensed properties are limited to a maximum of 180 rental days in any 365-day period, and non-owner-occupied single- and two-family homes must observe a minimum stay of six consecutive nights. These rules reduce the viability of one or two-night, game-day-only strategies. You can review the exact language in the Village ordinance for short-term rentals to confirm how it applies to your address and property type (Village STR ordinance, Article 6-13).

Who needs a Village license and when

If you plan to rent your property more than 10 nights per Village license year, you need a short-term rental license from Ashwaubenon. The Village uses an annual licensing cycle that runs July 1 through June 30, sets operational standards, and requires specific documentation with your application. Start with the Village’s short-term rental application handout to understand the process and forms you will need (Village STR application handout).

Inspections, local contact, and insurance

Operating in Ashwaubenon means passing safety inspections and being reachable when guests are in town. The code requires a local property manager or contact within 25 miles who is available 24/7, plus proof of appropriate insurance. You should also expect an annual building and fire inspection and published life-safety standards that inspectors will verify. Review the ordinance and the inspection checklist so you can address items like smoke and CO alarms, egress, bathroom ratios, and parking before the first booking (Village STR ordinance, Village STR inspection checklist).

County and state requirements

Brown County TRH license

Separate from the Village license, Brown County Public Health issues the Tourist Rooming House license for most short-term rentals. This includes a health and sanitation inspection, fees, and processing time that can stretch a few weeks during busy seasons. Use the County’s application and checklist to plan your timeline and any pre-inspection fixes (Brown County TRH application and checklist).

Room tax and sales tax

Brown County collects a 10% room tax that applies to taxable lodging. Depending on how you list the property, a marketplace may remit some taxes for you, but you are responsible for verifying remittance, filing reports, and paying any balance on time. Review the room tax return instructions so you know the reporting cadence and documentation you must keep (Brown County room tax return).

Wisconsin sales and use tax also applies to short-term lodging. The Village handout references a 5.5% combined example for state and local sales tax, though you should verify the exact rate for your address and whether your platform collects on your behalf. The Wisconsin Department of Revenue has guidance and lookup tools for next steps (Wisconsin DOR sales and use tax).

Demand near Lambeau Field

Event-driven spikes

Green Bay is a true event market. Packers home games, Titletown activities, and stadium events drive predictable demand and the highest nightly rates. You can track upcoming events to plan pricing and calendar strategy using the team’s published schedule and event listings (Lambeau Field events).

Mega-events vs normal weeks

Large one-time events can generate extreme price spikes. During the 2025 NFL Draft, local press documented some five-figure nightly asking prices near the stadium. That upside is real but rare, so it should sit in your “exceptional” scenario, not your base case (local reporting on Draft week pricing).

Seasonality and realistic baselines

Across the year, Green Bay’s short-term rental occupancy trends are moderate, with estimates commonly in the mid-30% to low-40% range and sharp ADR peaks in event windows. The practical move is to separate your forecast into three buckets: non-event baseline, recurring event weekends, and rare mega-events. Use local market tools to pull submarket comps for Ashwaubenon and validate both occupancy and ADR before you buy (Green Bay market overview).

Property types and strategies that work

Group-friendly homes near the stadium

Whole-home listings with 3 or more bedrooms, multiple bathrooms, and easy parking tend to capture group and family demand for game weekends. Ashwaubenon’s inspection standards also require a minimum amount of off-street parking based on occupancy, so confirm your driveway and garage setup before you underwrite guest counts (Village STR inspection checklist).

Condos and townhomes

Condominiums and townhomes can perform for mid-week stays and visiting family, but HOA rules and parking controls can limit game-day use. Always obtain written HOA approval and review any occupancy or signage rules before you close.

Owner-occupied vs non-owner-occupied

The six-night minimum and 180-day cap make short, 1 to 3-night game stays unworkable for most non-owner-occupied single- and two-family properties in Ashwaubenon. If your strategy relies on short stays, you must confirm whether the property can be licensed under an owner-occupied pathway or consider nearby jurisdictions with different rules. The municipal code spells out how these categories are treated (Village STR ordinance).

Build a smart pro forma

Model three revenue buckets

Start with a conservative base for non-event nights. Then add predictable game and event weeks with higher ADR and higher occupancy. Finally, treat rare mega-events as a separate upside scenario rather than a guarantee.

Set occupancy and ADR assumptions

Use market data for a starting point, such as occupancy estimates in the mid-30% to low-40% range for the broader Green Bay area. Adjust for property quality, exact distance to Lambeau, and your ability to satisfy the six-night minimum during event stretches. Validate ADR by comparing similar homes and tracking event calendars for peak pricing windows (Green Bay market overview).

Include all operating costs

A clean pro forma includes management, cleaning, utilities, insurance, taxes, licensing, maintenance, and reserves.

• Management: budget around 10 to 20% of revenue for limited-scope local managers, or 25 to 35% for full-service offerings. Get written scopes so you know what is included.
• Cleaning: plan roughly 75 to 200 dollars per turnover depending on size and standards. Your actual rate will vary with suppliers and linens strategy.
• Insurance: many standard homeowner policies exclude STR business use, so price dedicated coverage in the 1,000 to 3,000 dollar annual range depending on property and limits. These are industry ranges you can refine with local quotes (management and cost structure overview).
• Taxes and compliance: include room tax remittance, possible sales tax filings, Brown County TRH fees, Village license fees, and inspection costs.
• Maintenance and CapEx: set aside a percentage of gross revenue or an annual reserve for wear, appliances, and game-weekend impact.

Step-by-step to launch in Ashwaubenon

1. Confirm the property’s municipal jurisdiction and read the current ordinance for Ashwaubenon, paying close attention to the six-night minimum and 180-day cap (Village STR ordinance).
2. Review the Village STR application handout and inspection checklist. Start a punch list for safety items and parking (application handout, inspection checklist).
3. Contact Brown County Public Health to start the TRH application and schedule your health inspection. Plan for a few weeks of processing and possible corrections (Brown County TRH checklist).
4. Line up a local 24/7 property contact within 25 miles and document your insurance coverage that meets the Village requirement (Village STR ordinance).
5. Verify room tax remittance mechanics and your filing schedule. Confirm what, if anything, your listing platform collects and what you must file yourself (room tax return guidance).
6. Confirm sales tax rules, rates for your address, and whether you need a seller’s permit to remit directly (Wisconsin DOR sales and use tax).
7. Build your pricing calendar by separating baseline, event weekends, and rare mega-events. Check the Lambeau calendar early and often (Lambeau Field events).
8. Create neighbor-friendly house rules and communication. Clear parking instructions and quiet hours help avoid complaints on big weekends.

Common pitfalls to avoid

• Assuming one or two-night bookings will carry the numbers in Ashwaubenon. The six-night minimum and 180-day annual cap for most non-owner-occupied homes change the playbook (Village STR ordinance).
• Underwriting a purchase on mega-event pricing. Treat rare price spikes as upside, not your base case (local Draft week pricing example).
• Skipping insurance and lender checks. Some policies and loan documents restrict STR use. Get approvals in writing.
• Overlooking HOA or parking rules. Confirm covenants and remember the Village’s off-street parking expectations for inspections (inspection checklist).
• Misunderstanding tax remittance. Marketplaces may collect some taxes, but you are still responsible for accurate filing and payment (room tax return guidance).

Is an STR near Lambeau right for you?

With clear rules, event-driven demand, and the right property features, a short-term rental in Ashwaubenon can be a solid addition to your portfolio. Success starts with compliance, realistic modeling, and a calendar strategy that aligns with the six-night minimum and annual day cap. If you want local guidance on neighborhoods, licensing, and underwriting, connect with a team that knows how to navigate both residential and investment deals. To talk through your plan, reach out to Matt Jorgenson Real Estate LLC.

FAQs

What are the key Ashwaubenon short-term rental rules near Lambeau Field?

• Most single- and two-family STRs are limited to 180 rental days per 365 days and require a six-night minimum for non-owner-occupied bookings, plus a Village license and inspections (Village STR ordinance).

Do I have to collect and file Brown County room tax on my Ashwaubenon STR?

• Yes, a 10% room tax applies. A marketplace may collect some taxes, but you must verify remittance and file required returns to stay compliant (room tax return guidance).

How long does the Brown County TRH licensing process take for a new STR?

• Processing can take a few weeks, especially during peak seasons, and may include pre-inspection fixes before approval (Brown County TRH checklist).

What property types perform best for Ashwaubenon STRs near the stadium?

• Whole homes with 3+ bedrooms, multiple bathrooms, and off-street parking capture group demand for game weekends. Confirm parking and safety standards on the inspection checklist (inspection checklist).

What occupancy rate should I use when modeling an STR near Lambeau Field?

• Start conservatively with mid-30% to low-40% annual occupancy for the broader Green Bay area, then add event-week premiums and treat mega-events as separate upside (Green Bay market overview).